100 Italian Restaurant Name Ideas, and What Each Italian Word Means
100 Italian restaurant name ideas for trattorias, osterias, pasta bars and wine bars, with what each Italian word means and the checks to run first.
By The Menumigo TeamUpdated October 24, 202615 min read
Short answer: A good Italian restaurant name is short, correct Italian (or deliberate English), and tells guests what kind of place it is: a trattoria, an osteria, a pasta bar, a wine bar or an Italian-American red-sauce room. Match the article to the noun (il matterello, la tavolata, l'osteria), check what each word means to an Italian speaker, and keep protected food names such as Parmigiano Reggiano off the sign. Below are 100 ideas in 10 styles, what the Italian means, name formulas and the checks to run before you print anything. Any of these names may already be in use, so search trademarks, business registers, domains, handles and Google Maps before you choose one.
Key takeaways
- The venue word is a promise. Treccani describes a trattoria as generally more modest than a ristorante, and an osteria as a modest, popular place that pours wine and often serves food. Pick the one that matches your room and your prices.
- Italian articles and adjectives agree with the noun: la cucina, il matterello, l'osteria, la pergola fiorita. "Il Cucina" and "La Matterello" are mistakes any Italian guest will spot.
- Regional words make a name specific: bacaro in Venice, piola in Piedmont, fiaschetteria in Tuscany, quinto quarto in Rome. Use one only if the cooking matches the region.
- Leave protected food names out of the name. The EU Court of Justice has ruled that protected designations of origin are protected for services as well as products, in a case about tapas bars named "Champanillo".
- These names are starting points. Any of them may already be trading near you, so check before you commit.
In this guide
- How to name an Italian restaurant in 8 steps
- 100 Italian restaurant name ideas
- Trattoria and osteria names
- Family and "Da" names
- Fresh pasta names
- Regional Italian names
- Wine bar and enoteca names
- Piazza and place names
- Seafood and coastal names
- Modern and minimal names
- Italian-American names
- Playful and pun names
- Using Italian words correctly
- Italian restaurant name formulas
- Checks before you commit
- How Menumigo fits
- FAQ
How to name an Italian restaurant in 8 steps
The method is the one in our café names guide, adjusted for an Italian kitchen.
- Write the concept in one line. "A family trattoria with fresh pasta", "a Venetian-style wine bar with small plates" and "an Italian-American room with Sunday gravy" lead to different names.
- Decide how Italian you want to sound. An Italian name signals tradition. Abroad, it also has to be easy to say for guests who don't speak Italian, and in Italy it sits next to a lot of similar signs.
- List 20 to 30 words. Take them from the kitchen (pasta tools, sauces), the region your recipes come from, a family name, your street or square, and the dish you want to be known for.
- Combine them with the formulas below until you have 30 to 40 candidates.
- Cut the hard ones. Drop anything over three words, anything a caller would have to spell out, and anything that sounds like a chain you already know.
- Say each name to two people: one who speaks Italian and one who doesn't. The first tells you whether it sounds natural, the second whether it can be said and spelled.
- Run the availability checks on your shortlist: trademarks, company register, domain, handles and Google Maps.
- Mock up the last three on the sign, a menu cover, a 100-pixel profile picture and a takeaway bag. Keep the one that still reads when it's small.
100 Italian restaurant name ideas
Every name below is an idea to check, not a name that is free to use. Some will already belong to a restaurant somewhere, and some may be registered trademarks. We checked the less common words against the Treccani dictionary. If you're opening a pizzeria, our pizzeria names guide has 130 more ideas built from pizza vocabulary.
Trattoria and osteria names
| # | Name idea | What the Italian means |
|---|---|---|
| 1 | Trattoria La Tavolata | Tavolata: all the people sitting at the same table to eat and drink |
| 2 | Osteria del Desco | Desco: a literary word for a dining table |
| 3 | Trattoria Due Archi | Two arches |
| 4 | Osteria della Pergola | Pergola: a frame for climbing vines over a terrace or walk |
| 5 | Trattoria del Cortile | Cortile: courtyard |
| 6 | Osteria al Pozzo | Pozzo: a well. Al is a + il, "at the" |
| 7 | Trattoria Sette Panche | Seven benches |
| 8 | Osteria dell'Aia | Aia: the paved yard beside a farmhouse where crops were spread out and dried |
| 9 | Trattoria Quattro Mestoli | Four ladles |
| 10 | Osteria del Focolare | Focolare: the hearth |
| 11 | Trattoria del Mercato | The market |
| 12 | Osteria Tre Gradini | Three steps |
Family and "Da" names
Da plus a first name means "at [name]'s place", the classic formula for a trattoria. It works best with a less common first name, since the most common ones are already on many signs. The family words: nonna and nonno are grandmother and grandfather, zia is aunt, fratelli brothers, sorelle sisters, figli sons or children.
- Da Ornella
- Da Zia Pina
- Nonna Iole
- Casa Bertolini
- Fratelli Ceccarelli
- Sorelle Marchetti
- Da Renzo e Lia
- I Figli di Aldo (Aldo's children)
- Zia Nives
- La Cucina di Mamma Rina
- La Cucina di Nonno Bruno
- Casa Tosini
Before you put a relative's name on the sign, agree in writing who owns the name if the business is ever sold or the family splits.
Fresh pasta names
| # | Name idea | What the Italian means |
|---|---|---|
| 25 | Sfoglia & Matterello | Sfoglia: a very thin sheet of egg pasta, usually rolled out by hand. Matterello: the rolling pin (mattarello in some regions) |
| 26 | La Spianatoia | The wooden board on which pasta is made and rolled out |
| 27 | La Sfoglina | A woman who rolls sfoglia by hand. Treccani records sfoglino, the masculine form, as a newer word |
| 28 | Plin | Piedmontese for "pinch", the pinch that seals agnolotti del plin |
| 29 | Farina e Uova | Flour and eggs |
| 30 | Trafila al Bronzo | Trafila: the perforated die that extruded pasta is pushed through. Bronzo: bronze |
| 31 | Sugo Lento | Slow sauce |
| 32 | Il Ragù della Domenica | Sunday ragù |
| 33 | Soffritto | The base of chopped onion and other aromatics cooked gently in oil or fat |
| 34 | Cavatappi | A corkscrew, and a spiral pasta shape |
| 35 | Raviolo Aperto | An open raviolo. Raviolo is the singular of ravioli |
| 36 | Bigoli Bar | Bigoli: a thick, spaghetti-like pasta from the Veneto |
Regional Italian names
Use a region only if your recipes come from it. A Venetian guest will look for cicchetti in a place called a bacaro.
| # | Name idea | Region | What it refers to |
|---|---|---|---|
| 37 | Bacaro dei Sestieri | Venice | Bacaro: a Venetian bar that serves cicchetti, small snacks, with wine. Sestieri: the six districts of historic Venice |
| 38 | Banco dei Cicchetti | Venice | Banco: the counter. Cicchetti are usually eaten standing at it |
| 39 | Piola del Borgo | Piedmont | Piola: Piedmontese for an osteria. Borgo: a village or old quarter |
| 40 | Fiaschetteria Sette | Tuscany | Fiaschetteria: a shop that sells wine by the glass or flask, often with simple food; the word is often used in Tuscany |
| 41 | Quinto Quarto | Rome | The "fifth quarter": offal and the less prized cuts, which hold a place of honour in Roman cooking |
| 42 | Zagara | Sicily | A Sicilian word, from Arabic, for the blossom of citrus trees, especially orange and lemon |
| 43 | Masseria del Grano | Southern Italy | Masseria: a farm estate run by a massaro. Grano: wheat |
| 44 | Orecchiette & Cime | Puglia | Orecchiette, "little ears", with cime di rapa, turnip tops |
| 45 | Mortaio Ligure | Liguria | Mortaio: the mortar pesto genovese is pounded in. Ligure: Ligurian |
| 46 | Friggitoria del Porto | Coast | Friggitoria: a shop that fries and sells fish, vegetables and more |
| 47 | Carasau | Sardinia | Pane carasau, the thin, crisp Sardinian flatbread |
Wine bar and enoteca names
Treccani defines an enoteca as a collection of fine wines, usually for sale, and a cantina as a wine cellar or, in wine country, a rustic room where wine is drunk and sold.
- Enoteca Sottoscala (sottoscala: the space under the stairs)
- Cantina Ventidue (twenty-two)
- Vino e Tagliere (tagliere: a wooden board for cured meats and cheese)
- Calice (a wine glass)
- Mescita (the pouring of wine, and by extension a place, especially in Tuscany, where wine is drunk at the counter)
- Il Tappo (the cork or stopper)
- Vendemmia (the grape harvest)
- La Botte (the barrel)
- Sughero (cork, the material)
- Damigiana (a demijohn)
Piazza and place names
- Piazzetta Nove (a small square; nine)
- Sotto il Portico (under the arcade)
- Belvedere (a viewpoint)
- Campiello (in Venice, a small square)
- Borgo Fiorito (the village in flower)
- Fontana Piccola (the little fountain)
- Terrazza Sette (terrace seven)
- La Scalinata (the flight of steps)
- Via Lunga (the long street)
- Il Chiostro (the cloister)
Seafood and coastal names
- La Lampara (the big lamp hung from the stern of a boat for night fishing)
- Scogliera (a rocky shore)
- Molo Sei (pier six)
- Il Faro (the lighthouse)
- Rete & Mare (net and sea)
- Vongole & Vino (clams and wine)
- Acqua Pazza ("crazy water", a dish of fish poached in a light broth)
- Salmastro (the salty tang of sea air and water)
- Crudo Bar (raw fish and seafood)
- Porticciolo (a small harbour)
Modern and minimal names
- Sugo (sauce)
- Sale (salt, and also "rooms", the plural of sala)
- Riso (rice, and also laughter)
- Fuoco (fire)
- Grano (wheat)
- Salvia (sage)
- Oliva (olive)
- Tavola (table)
- Cena (dinner)
One-word names need help elsewhere. "Sale" on its own reads as a discount sign in English, so put "cucina" or "trattoria" on the awning, the profile and the menu.
Italian-American names
Italian-American cooking has its own vocabulary, and an English name built from it can fit a red-sauce room better than Italian. Sunday gravy, also called Sunday sauce, is a tomato sauce slow-cooked with sausage, meatballs and other meats.
- Sunday Gravy
- Red Sauce Social
- The Checkered Cloth
- Garlic & Gravy
- The Meatball Room
- Spaghetti Supper
- The Sauce Pot
Playful and pun names
- Penne for Your Thoughts
- Pesto Manifesto
- Risotto Ever After
- Al Dante
- Gnocchi on Wood
- Pasta Tense
- Truffle Shuffle
About pun names: pasta puns are easy to think of, so expect some of these to be trading already, which makes them harder to register and easier to confuse. They also don't translate. An Italian guest won't hear "knock on wood" in "Gnocchi on Wood", so if many of your guests speak Italian, an Italian-word or descriptive name will do more for you.
Using Italian words correctly
An Italian name on a sign is read by Italians too: guests, staff and suppliers. A few rules cover most restaurant names.
Pick the venue word that matches the room
| Word | What it means |
|---|---|
| Ristorante | A restaurant. The general word |
| Trattoria | A place with one or more rooms serving full meals, generally more modest than a ristorante. Treccani notes that some high-end restaurants also take the name |
| Osteria | Once an inn with food and lodging. Today a modest, popular place that pours wine and often serves food |
| Enoteca | A collection of fine wines, usually for sale; in practice a wine shop or wine bar |
| Bacaro | A Venetian bar serving cicchetti with wine |
| Fiaschetteria | A wine shop selling by the glass or flask, often with simple food; a word used in Tuscany |
| Piola | Piedmontese for an osteria |
| Tavola calda | A place serving ready-made food, hot or cold, to eat quickly |
| Friggitoria | A shop that fries and sells fish, vegetables and more |
Match the article to the noun
Every Italian noun is masculine or feminine, and the article changes with the gender and the first letter of the word: il matterello, lo spiedo, la tavolata, l'osteria, and in the plural i mestoli, gli spaghetti, le panche. The pizzeria names guide has the full table. Adjectives agree with their noun too: sugo lento, pergola fiorita, borgo antico.
Mistakes that show up on signs
| Written | Correct | Why |
|---|---|---|
| Il Cucina | La Cucina | Cucina is feminine |
| La Matterello | Il Matterello | Matterello is masculine |
| La Osteria | L'Osteria | Osteria starts with a vowel |
| Da Mario's | Da Mario, or Mario's | Da already means "at Mario's" |
| A Panini | A Panino | Panini is the plural |
| One Cannoli | One Cannolo | Cannoli is the plural |
| Expresso Bar | Espresso Bar | There's no x in the Italian word |
Words that mean something else in Italy
- Peperoni. The plural of peperone, a pepper (the vegetable). An Italian guest reading "Pepperoni Palace" may think of peppers, not salami.
- Cicchetto. In standard Italian, a small glass of strong liquor, or a telling-off. In Venice, cicchetti are the small snacks served in a bacaro.
- Cantina. A wine cellar in Italian. In Mexican Spanish, a cantina is a bar, so check how the word reads to your guests.
- Sale and riso. Each has two meanings, salt or rooms, rice or laughter, which works in your favour if you mean both.
- Desco. Treccani marks it as literary, and its everyday uses as rare or archaic. That old-fashioned feel suits a traditional trattoria and may jar on a modern one.
If nobody on your team speaks Italian, pay a native speaker to read your shortlist. It costs far less than a new sign.
Protected names to keep off the sign
Names such as Parmigiano Reggiano and Prosciutto di Parma are protected designations of origin in the EU. In 2021 the EU Court of Justice ruled in Case C‑783/19 that protected designations of origin are protected for services as well as products. The case was about Spanish tapas bars named "Champanillo", challenged by the champagne producers' committee. Keep protected names on the menu, where they describe what you serve, and ask a trademark lawyer before you build a restaurant name on one. For "Pizza Napoletana", see the pizzeria names guide.
Italian restaurant name formulas
| Formula | Pattern | Examples |
|---|---|---|
| Venue + place | Trattoria or Osteria + del, della or al + [place word] | Osteria della Pergola, Trattoria del Cortile |
| Da + first name | Da [name] | Da Ornella, Da Renzo e Lia |
| Family | Casa, Nonna, Zia or Fratelli + [name] | Casa Bertolini, Fratelli Ceccarelli |
| Number | [number] + [object] | Due Archi, Sette Panche, Quattro Mestoli |
| Two things | [ingredient or tool] e or & [ingredient or tool] | Farina e Uova, Sfoglia & Matterello |
| Region word | A word from the region you cook | Bacaro dei Sestieri, Piola del Borgo |
| One word | One word, with "cucina" or "trattoria" on the sign | Sugo, Riso, Fuoco |
| English for Italian-American | A dish or table word in English | Sunday Gravy, The Checkered Cloth |
If your place is mostly a wine bar, the bar names guide covers the drinks side. For a café or espresso bar, see café names. We also have lists of Mexican restaurant names and Chinese restaurant names, and name ideas written in Italian in our Italian list of restaurant names.
Checks before you commit
Run every check on your final three names.
1. Trademarks
Search for identical and similar names. Trademark offices use the Nice classification: class 43 covers restaurant services, and class 30 covers goods such as pasta sauce, which matters if you ever sell your sugo in jars.
| Market | Where to search |
|---|---|
| USA | USPTO trademark search |
| European Union | EUIPO eSearch plus for EU trade marks, and TMview for national marks across many offices |
| Italy | UIBM trade mark database |
| Spain | OEPM |
| Portugal | INPI Portugal |
| France | INPI France |
| Turkey | TÜRKPATENT |
| United Kingdom | UK IPO trade mark search |
Search the translation too. Under the doctrine of foreign equivalents, USPTO examiners may translate a foreign word into English to compare it with existing marks. The example in the USPTO's examination manual is Italian: LUPO, the equivalent of "wolf". So search "The Long Table" as well as "La Tavolata".
The generic part doesn't count. The USPTO explains that generic terms, the everyday names for what you sell, can't be registered. "Trattoria" or "pasta bar" won't set you apart; the rest of the name has to do that.
A trademark lawyer can tell you how close is too close before you spend money on signage.
2. Company register
In Italy, check the Registro delle Imprese; elsewhere, your national company register. In the US, search your state's business entity records and check whether you need a DBA ("doing business as") filing. The SBA notes that registering a DBA doesn't give legal protection by itself.
3. Domain
Apostrophes and accents disappear in web addresses, so "Osteria dell'Aia" becomes osteriadellaia and "Il Ragù della Domenica" becomes ilragudelladomenica. Check that the result still reads well and doesn't spell something you didn't intend.
4. Social handles
Search Instagram, TikTok and Facebook for the handle. If the exact name is taken, adding your city or "trattoria" is fine, as long as the handle stays easy to type.
5. Google Maps
Search the name in your city and the next towns over. Google's Business Profile guidelines say the name on your listing must match your real-world name as used on your storefront, without extra keywords. If you want "Trattoria" in the listing, it has to be part of the name on the sign.
6. Pronunciation
Ask people who don't speak Italian to read the name out loud. Words with gn, gl or sch (gnocchi, famiglia, bruschetta) can be hard for English speakers; sugo and cena are easy. Then ask an Italian speaker whether the name sounds natural.
7. The sign test
Look at the name from across the street, on a menu cover and as a 100-pixel avatar. Long names and thin script fonts fail all three.
How Menumigo fits
Once the name is chosen, the menu is where guests read it next.
- Menumigo is a free digital menu with a QR code. Guests scan it at the table and read the menu on their phone.
- The free plan covers 1 venue, unlimited dishes, one menu QR code, 2 menu languages, 5 AI menu imports and 10 AI translations a month, and all 14 EU allergen tags. It needs no card.
- Menus can be translated by AI into 21 languages, so a trattoria can keep its dish names in Italian and publish the menu in English as well. Our menu translation guide covers which dish names to keep and how to check a translation.
- Fresh egg pasta alone involves two of the 14 allergens, cereals containing gluten and eggs, and grated cheese adds milk. Each dish can carry its own tags.
- Pro costs €19 a month or €180 a year. See pricing.
- Menumigo is browse-only. It takes no orders or payments, so guests still order from your staff.
See how it works for an Italian restaurant or a trattoria, or create your menu free.
FAQ
What is a good name for an Italian restaurant?
A good Italian restaurant name is one to three words, easy to say and spell, correct in Italian, and tells guests what kind of place it is. It should also be free as a trademark, company name, domain and social handle where you trade. Examples from this list: Trattoria La Tavolata for a family trattoria, Sfoglia & Matterello for a fresh pasta room and Bacaro dei Sestieri for a Venetian-style wine bar.
How do I come up with a unique Italian restaurant name?
Write your concept in one line, list 20 to 30 words linked to it (pasta tools, sauces, your region, a family name, your street or square), and combine them with formulas such as "Da + first name", "venue + place word" or "number + object". Then search trademark registers, the company register, domains, handles and Google Maps to see whether anyone nearby already uses it.
What is the difference between a trattoria, an osteria and a ristorante?
Treccani describes a trattoria as a place serving full meals that is generally more modest than a ristorante, and an osteria as a modest, popular place that pours wine and often serves food. A ristorante is the general word for a restaurant. Choose the word that matches your room and prices, because guests read it as a promise.
Should an Italian restaurant name be in Italian?
It doesn't have to be. An Italian name suits a trattoria, osteria or regional kitchen, but it must be grammatically right and easy for your guests to say. Italian-American places often suit English names built from their own dishes, such as Sunday Gravy.
Can I use the name of an Italian cheese or ham in my restaurant's name?
Be careful. Parmigiano Reggiano and Prosciutto di Parma are protected designations of origin in the EU, and the EU Court of Justice has ruled that such names are protected against use for services too, in a case about tapas bars. Keep protected names on the menu, and ask a trademark lawyer before you build a restaurant name on one.
What are some funny Italian restaurant names?
Pasta puns work best: Penne for Your Thoughts, Pesto Manifesto, Risotto Ever After, Gnocchi on Wood and Pasta Tense are on the list above. Puns are often reused and rarely translate, so check that nobody near you trades under the one you like, and consider an Italian name if many of your guests speak Italian.
How do I check if an Italian restaurant name is already taken?
Search the USPTO in the US, EUIPO and TMview in the EU, and your national trademark office (UIBM in Italy) for similar names in class 43, restaurant services. Then check your company register, domain availability, Instagram and TikTok handles, and Google Maps in your area.
Sources
- Treccani, Vocabolario: trattoria. https://www.treccani.it/vocabolario/trattoria2/
- Treccani, Vocabolario: osteria. https://www.treccani.it/vocabolario/osteria/
- Treccani, Vocabolario: enoteca. https://www.treccani.it/vocabolario/enoteca/
- Treccani, Vocabolario: cantina. https://www.treccani.it/vocabolario/cantina/
- Treccani, Vocabolario: fiaschetteria. https://www.treccani.it/vocabolario/fiaschetteria/
- Treccani, Vocabolario: mescita. https://www.treccani.it/vocabolario/mescita/
- Treccani, Vocabolario: friggitoria. https://www.treccani.it/vocabolario/friggitoria/
- Treccani, Sinonimi e Contrari: tavola (tavola calda). https://www.treccani.it/vocabolario/tavola_(Sinonimi-e-Contrari)/
- Treccani, Vocabolario: tavolata. https://www.treccani.it/vocabolario/tavolata/
- Treccani, Vocabolario: desco. https://www.treccani.it/vocabolario/desco/
- Treccani, Vocabolario: aia. https://www.treccani.it/vocabolario/aia/
- Treccani, Vocabolario: sfoglia. https://www.treccani.it/vocabolario/sfoglia1/
- Treccani, Neologismi: sfoglino. https://www.treccani.it/vocabolario/sfoglino_(Neologismi)/
- Treccani, Vocabolario: matterello. https://www.treccani.it/vocabolario/matterello/
- Treccani, Vocabolario: spianatoia. https://www.treccani.it/vocabolario/spianatoia/
- Treccani, Vocabolario: trafila. https://www.treccani.it/vocabolario/trafila/
- Treccani, Vocabolario: cicchetto. https://www.treccani.it/vocabolario/cicchetto/
- Treccani, Vocabolario: sestiere. https://www.treccani.it/vocabolario/sestiere/
- Treccani, Vocabolario: zagara. https://www.treccani.it/vocabolario/zagara/
- Treccani, Vocabolario: masseria. https://www.treccani.it/vocabolario/masseria/
- Treccani, Vocabolario: lampara. https://www.treccani.it/vocabolario/lampara/
- Treccani, Vocabolario: peperone. https://www.treccani.it/vocabolario/peperone/
- Treccani, Enciclopedia: L'italiano nelle regioni (piola, "osteria", in Piedmont). https://www.treccani.it/enciclopedia/l-italiano-nelle-regioni_(L'Italia-e-le-sue-Regioni)/
- Wikipedia, Cicchetti (bacari and cicchetti in Venice). https://en.wikipedia.org/wiki/Cicchetti
- Turismo Torino, Agnolotti del plin. https://turismotorino.org/en/visita/cosa-fare-e-vedere/enogastronomia/agnolotti-del-plin
- Turismo Roma, La cucina tradizionale (quinto quarto). https://turismoroma.it/it/node/53739
- The Saturday Evening Post, Sunday Gravy (2014). https://www.saturdayeveningpost.com/2014/04/sunday-gravy/
- European Commission, eAmbrosia, the EU geographical indications register. https://ec.europa.eu/agriculture/eambrosia/geographical-indications-register/
- Court of Justice of the European Union, press release on Case C-783/19 (Champanillo), 9 September 2021. https://curia.europa.eu/jcms/upload/docs/application/pdf/2021-09/cp210154en.pdf
- USPTO, Trademark Manual of Examining Procedure §1207.01(b)(vi), doctrine of foreign equivalents (October 2017 edition, via BitLaw). https://www.bitlaw.com/source/tmep/1207_01_b_vi.html
- USPTO, Strong trademarks (generic and descriptive terms). https://www.uspto.gov/trademarks/basics/strong-trademarks
- USPTO, trademark search. https://www.uspto.gov/trademarks/search
- EUIPO, eSearch plus trade mark database. https://euipo.europa.eu/eSearch/
- TMview, trade mark search across participating offices. https://www.tmdn.org/tmview/
- UIBM, Italian trade mark database. https://www.uibm.gov.it/bancadati/
- UK IPO, search for a trade mark. https://www.gov.uk/search-for-trademark
- Registro Imprese, Italian business register. https://www.registroimprese.it/
- WIPO, Nice Classification, class 43. https://nclpub.wipo.int/enfr/?class_number=43&lang=en&menulang=en&mode=flat&explanatory_notes=show
- WIPO, Nice Classification, class 30. https://nclpub.wipo.int/enfr/?class_number=30&lang=en&menulang=en&mode=flat&explanatory_notes=show
- U.S. Small Business Administration, Choose your business name. https://www.sba.gov/business-guide/launch-your-business/choose-your-business-name
- Google Business Profile, guidelines for representing your business. https://support.google.com/business/answer/3038177