---
title: "100 Mexican Restaurant Names: Ideas for Taquerías and More"
description: "100 Mexican restaurant name ideas for taquerías, fondas, cantinas and regional kitchens, with what each Spanish word means and the checks to run first."
canonical: https://menumigo.com/guides/mexican-restaurant-names
source: Menumigo
---

# 100 Mexican Restaurant Name Ideas, and What the Spanish Means

> 100 Mexican restaurant name ideas for taquerías, fondas, cantinas and regional kitchens, with what each Spanish word means and the checks to run first.

Written by The Menumigo Team · Updated 2026-10-24 · 15 min read

**Short answer:** A good Mexican restaurant name is short, easy to say for guests who speak Spanish and for those who don't, and points at what you cook: tacos from a trompo, Oaxacan moles, a fixed-price lunch or Tex-Mex plates. If the name is in Spanish, match the article to the noun (la taquería, el comal) and keep the accents. Below are 100 ideas in 10 styles, what the Spanish words mean, name formulas and the checks to run before you order the sign. Any of these names may already be in use, so search trademarks, business registers, domains, handles and Google Maps before you choose one.

**Key takeaways**

- Name the food you cook. A taquería, a fonda, a cantina, an Oaxacan kitchen and a Tex-Mex grill each have their own vocabulary, and guests who know Mexican food notice a name borrowed from the wrong one.
- Spanish nouns have a gender: la taquería, la cantina, el comal, el molcajete. Some words also change meaning between countries. In Mexico a torta is a filled bread roll, and in Spain a tortilla on its own usually means an omelette.
- Tequila and mezcal are Mexican appellations of origin, and the EU registered Tequila as a geographical indication in 2019. Keep both words on the drinks list, not in the name, unless a trademark lawyer says otherwise.
- US trademark examiners can translate Spanish words into English when they compare marks, so search the English meaning of your name as well as the Spanish.
- These names are starting points. Any of them may already be trading near you, so check before you commit.

**In this guide**

- How to name a Mexican restaurant in 8 steps
- 100 Mexican restaurant name ideas
  - Kitchen-tool and corn names
  - Taquería names
  - Fonda and home-cooking names
  - Regional Mexican names
  - Family and casa names
  - Cantina and drinks names
  - Market, street and plaza names
  - Modern and minimal names
  - Tex-Mex names
  - Playful and pun names
- Using Spanish words correctly
- Mexican restaurant name formulas
- Checks before you commit
- How Menumigo fits
- FAQ

---

## How to name a Mexican restaurant in 8 steps

The method is the one in our [café names guide](/guides/cafe-names), adjusted for a Mexican kitchen.

1. **Write the concept in one line.** "A late-night taquería with a trompo", "an Oaxacan kitchen with three moles and a mezcal list" and "a Tex-Mex grill with combination plates" lead to different names.
2. **Decide how much Spanish to use.** Words like taco, salsa and cantina are familiar in English; metate and tejolote are not. That doesn't rule those words out, but guests can't recommend a name they can't say.
3. **List 20 to 30 words.** Take them from the kitchen (comal, molcajete, masa), the region your recipes come from, a family name, your street, and the dish you want to be known for.
4. **Combine them with the formulas below** until you have 30 to 40 candidates.
5. **Cut the hard ones.** Drop anything over three words, anything a caller would have to spell out, and anything that sounds like a chain you already know.
6. **Say each name to two people:** one who speaks Spanish and one who doesn't. The first tells you whether it sounds natural, the second whether it can be said and spelled.
7. **Run the availability checks** on your shortlist: trademarks, business register, domain, handles and Google Maps.
8. **Mock up the last three** on the sign, a takeaway bag, a 100-pixel profile picture and the top of the menu. Keep the one that still reads when it's small.

---

## 100 Mexican restaurant name ideas

Every name below is an idea to check, not a name that is free to use. Some will already belong to a restaurant somewhere, and some may be registered trademarks.

### Kitchen-tool and corn names

The tools of the Mexican kitchen make good names because each one points at something specific. We checked the meanings against the Diccionario del español de México (DEM) from El Colegio de México. Pair a common word with a second word, because a bare *comal* or *masa* describes a lot of kitchens.

| # | Name idea | What the Spanish means |
|---|---|---|
| 1 | Comal y Brasa | *Comal*: the thin, slightly curved clay or iron disc tortillas are cooked on. *Brasa*: embers |
| 2 | Tres Comales | Three comales |
| 3 | Molcajete Rojo | *Molcajete*: a three-legged stone bowl for grinding salsas and spices. *Rojo*: red |
| 4 | El Tejolote | The stone pestle used with a molcajete |
| 5 | Metate y Mano | *Metate*: a stone slab for grinding corn or cacao. *Mano*: the stone cylinder used on it |
| 6 | Casa Nixtamal | *Nixtamal*: corn cooked in limewater or with ash so the skins come off. It is ground into the masa for tortillas |
| 7 | Cal y Maíz | *Cal*: lime, the mineral in the limewater used for nixtamal (the fruit is *limón*). *Maíz*: corn |
| 8 | Maíz Azul | Blue corn |
| 9 | Masa y Lumbre | *Masa*: corn dough. *Lumbre*: fire |
| 10 | La Cazuela Honda | *Cazuela*: a clay cooking pot. *Honda*: deep |
| 11 | Olla de Barro | A clay pot. Café de olla is coffee brewed in one with cinnamon and piloncillo |
| 12 | Milpa y Comal | *Milpa*: a field where corn is grown, sometimes with other crops |

### Taquería names

A taquería is a taco shop, and the name usually says so. Al pastor pork is cooked on a *trompo*, a vertical spit named after a spinning top.

13. Taquería El Trompo de Oro
14. Taquería La Esquinita (the little corner)
15. Tacos del Callejón (the alley)
16. Taquería Dos Salsas
17. Al Carbón Tacos (cooked over charcoal)
18. La Parada Taquería (the stop, as in a bus stop)
19. Taquería Medianoche (midnight)
20. Tacos Bajo el Toldo (under the awning)
21. Taquería Puerta Azul (blue door)
22. Doble Tortilla
23. Taquería La Banqueta (*banqueta* is Mexican Spanish for the pavement beside a street)
24. Taquería El Último Taco (the last taco)

### Fonda and home-cooking names

The DEM describes a *fonda* as a modest restaurant with low prices, and *comida corrida* as a fixed-price meal, usually soup, a *guisado* (stew) and beans. *Sazón* is a cook's skill and good taste, the touch that makes food come out right.

25. Fonda Doña Remedios
26. Fonda del Mediodía (midday)
27. Sazón de Casa
28. El Sazón de Tía Ofelia
29. Casa Guisado
30. La Mesa Larga (the long table)
31. Sobremesa Cocina (*sobremesa*: the conversation after a meal)
32. Fonda Siete Cazuelas (seven clay pots)
33. Cocina de la Abuela Tere
34. La Comida de Hoy (today's meal)
35. Cocina Puertas Abiertas (open doors)
36. Fonda La Ventanita (the little window)

"Fonda" sets an expectation of home cooking and fair prices. Use it only if that's what you serve.

### Regional Mexican names

Mexico's regions cook very differently, and a regional name tells guests what to expect. Use one only if your recipes come from that region: a guest from Oaxaca will look for tlayudas on a menu called Casa Tlayuda.

| # | Name idea | Region | What it refers to |
|---|---|---|---|
| 37 | Siete Moles | Oaxaca | Oaxaca has been called "the land of the seven moles" |
| 38 | Casa Tlayuda | Oaxaca | *Tlayuda*: a large, thin, toasted tortilla topped with beans, lard, meat and cheese |
| 39 | El Píib | Yucatán | *Píib*: the pit, with a fire at the bottom, in which cochinita pibil is traditionally roasted |
| 40 | Achiote Rojo | Yucatán | *Achiote*: annatto, which gives pibil dishes their red colour |
| 41 | Birriería Los Altos | Jalisco | A *birriería* serves birria, a meat stew usually made with goat or beef. Los Altos is a region of Jalisco |
| 42 | Tortas Ahogadas del Centro | Jalisco | *Torta ahogada*: the "drowned" sandwich of Guadalajara |
| 43 | Ancho y Pasilla | Puebla | Two of the dried chillies used in mole poblano |
| 44 | Mole y Ajonjolí | Puebla | *Ajonjolí*: sesame seed, one of the ingredients in mole poblano |
| 45 | Pastor y Piña | Mexico City | Tacos al pastor, developed in Mexico City by Mexican-born descendants of Lebanese immigrants, and the pineapple served with them |
| 46 | Harina del Norte | Northern Mexico | *Harina*: flour, as in the flour tortillas of the north |
| 47 | Marea Baja | Baja California | "Low tide", with a nod to Baja |

### Family and casa names

The DEM defines *don* as a title of respect placed before a man's first name; *doña* is the same for a woman. So it's Doña Lupe, not Doña García.

48. Casa Zavala
49. Doña Cata
50. Don Aurelio
51. Tía Licha (Licha is a nickname for Alicia)
52. Las Tres Hermanas (the three sisters)
53. Cuatro Primos (four cousins)
54. Hermanos Benítez (the Benítez brothers)
55. La Casa de Mamá Leti
56. Abuela Chayo (Chayo is a nickname for Rosario)
57. Los Compadres Villaseñor (*compadres*: close friends; the word began as the bond between a child's parents and godparents)

Before you put a relative's name on the sign, agree in writing who owns the name if the business is ever sold or the family splits.

### Cantina and drinks names

The DEM defines a *cantina* as a place that serves alcoholic drinks and some food.

58. La Última Ronda (the last round)
59. Cantina La Barra Larga (the long bar)
60. Sal y Limón (salt and lime)
61. La Copita (a small glass)
62. Cantina Salud (*salud*: cheers, literally "health")
63. Agua Fresca Bar (*aguas frescas*: chilled drinks of fruit, flowers or seeds blended with water)
64. Jamaica y Horchata (hibiscus water and the sweet rice drink)
65. La Chela Fría (*chela*: beer, in popular Mexican Spanish. *Fría*: cold)
66. Cantina del Portal (*portal*: the arcade along a town square)
67. Pulquería Media Luna (a *pulquería* serves pulque, a drink fermented from agave sap. *Media luna*: half moon)

### Market, street and plaza names

68. Mercado Siete (market seven)
69. Tianguis Taquería (*tianguis*: a market of temporary stalls, usually set up on a fixed day each week)
70. Barrio Viejo Cocina (old neighbourhood)
71. Plaza Chica (small square)
72. Callejón Azul (blue alley)
73. Pueblo Chico (small town)
74. Frente al Zócalo (facing the main square)
75. La Nopalera (a patch of nopal cactus)
76. Huerta Verde (green kitchen garden)
77. Portón Rojo (red gate)

### Modern and minimal names

78. Elote (fresh corn on the cob)
79. Copal (an aromatic tree resin burned as incense)
80. Barro (clay)
81. Rescoldo (embers kept alive under the ash)
82. Ceniza (ash)
83. Nopal
84. Epazote (a pungent herb cooked with beans and in quesadillas)
85. Chile Seco (dried chilli)
86. Cacao

One-word names need help elsewhere. "Copal" on its own could be a spa or a candle shop, so put "cocina" or "taquería" on the awning, the profile and the bag.

### Tex-Mex names

Tex-Mex is a regional American cuisine that grew out of the cooking of Tejanos, and the name blends "Texas" and "Mexico". If you cook Tex-Mex, an English name built from its own dishes may fit better than borrowed Spanish.

87. The Combination Plate
88. Queso Hall
89. Sizzle Platter
90. Breakfast Taco Co.
91. Borderland Kitchen
92. Red Chili Kitchen

### Playful and pun names

93. Guac Star
94. Salsa Verdict
95. Masa Appeal
96. Elote of Love
97. Lime and Punishment
98. Taco the Town
99. Nacho Ordinary Taquería
100. Queso Closed

**About pun names:** taco and guacamole puns are easy to think of, so expect some of these to be trading already, which makes them harder to register and easier to confuse. They also don't survive translation: a Spanish-speaking guest won't hear "a lot of love" in "Elote of Love". Keep the joke on the food. Leave out names built on stereotypes about Mexican people, such as siestas, sombreros or bandits. They describe a cliché, not your kitchen.

---

## Using Spanish words correctly

A Spanish name is read by Spanish speakers too: guests, staff and suppliers. A few rules cover most restaurant names.

### Match the article to the noun

| Article | Used with | Examples |
|---|---|---|
| el | masculine singular nouns | el comal, el molcajete, el trompo, el maíz |
| la | feminine singular nouns | la taquería, la cantina, la cazuela, la fonda, la masa |
| los | masculine plurals, and mixed groups | los tacos, los compadres, los primos |
| las | feminine plurals | las tortillas, las hermanas, las aguas frescas |

One exception catches people out: feminine nouns that start with a stressed *a* take *el* in the singular. It's *el agua fresca*, but *las aguas frescas*. Adjectives agree with the noun: *la cazuela honda*, *el molcajete rojo*, *las tres hermanas*.

### Mistakes that show up on signs

| Written | Correct | Why |
|---|---|---|
| El Cantina | La Cantina | *Cantina* is feminine |
| La Comal | El Comal | *Comal* is masculine |
| Casa de Rosa's | Casa de Rosa, or Rosa's | *Casa de* already means "Rosa's house" |
| Doña García | Doña Lupe | *Don* and *doña* go before a first name, not a surname |
| La Agua Fresca | El Agua Fresca | A stressed *a* takes *el* in the singular |
| Jalapeno | Jalapeño | *Ñ* is its own letter in Spanish |
| Taqueria | Taquería | Keep the accent on the sign and the menu. Leaving it out of a web address is normal |

### Words that change meaning between countries

If you open in Spain, or anywhere your guests come from several Spanish-speaking countries, check how each word reads to them.

- **Torta.** In Mexico, a *bolillo* or *telera* roll split in half and filled (DEM). Check that guests from elsewhere will read it the same way.
- **Tortilla.** In Mexico, the flat corn or wheat bread. In Spain, *tortilla* on its own generally means an omelette, and the potato one is *tortilla de patatas*.
- **Horchata.** In Mexico, the most common horchata is made from rice. In the Valencia region of Spain, *horchata de chufa* is made from tiger nuts.
- **Masa madre.** Sourdough starter. "Masa Madre" on a sign reads as a bakery.
- **Chela.** Beer, in popular Mexican Spanish (DEM), so a name with *chela* in it reads as a bar.
- **Cantina.** In Mexico, a place that serves drinks and some food (DEM). In Italian, *cantina* means a wine cellar.
- **Fonda.** A modest, low-priced restaurant (DEM). It suits home cooking and sends a mixed message on a tasting-menu room.

### Protected names to keep off the sign

- **Tequila.** A Mexican appellation of origin. Mexico's foreign ministry says the EU registered "Tequila" as a geographical indication on 20 March 2019.
- **Mezcal.** Also a Mexican appellation of origin, recognised since 1994.
- **Why this matters for a restaurant.** In 2021 the EU Court of Justice ruled in Case C‑783/19 that protected designations of origin are protected for services as well as products. The case was about Spanish tapas bars named "Champanillo", challenged by the champagne producers' committee. The same reasoning could be used against a bar name built on another protected term, so ask a trademark lawyer before you put either word in your name. On the drinks list, simply describe what you pour.

---

## Mexican restaurant name formulas

| Formula | Pattern | Examples |
|---|---|---|
| Tool and fire | [kitchen tool] y [fire word] | Comal y Brasa, Masa y Lumbre |
| Venue and person | Fonda, Cocina or Casa + doña, tía or a first name | Fonda Doña Remedios, Cocina de la Abuela Tere |
| Number | [number] + [object] | Tres Comales, Fonda Siete Cazuelas, Taquería Dos Salsas |
| Place and colour | [street word] + [colour or size] | Callejón Azul, Plaza Chica, Portón Rojo |
| Region and dish | [dish or venue] + [region] | Birriería Los Altos, Casa Tlayuda |
| Two ingredients | [ingredient] y [ingredient] | Sal y Limón, Cal y Maíz, Pastor y Piña |
| One word | One word, with "cocina" or "taquería" on the sign | Rescoldo, Epazote |
| English for Tex-Mex | A dish or place word in English | The Combination Plate, Queso Hall |

Selling tacos from a truck? The [food truck names guide](/guides/food-truck-names) covers names that have to read on the side of a vehicle. If your cantina is mostly a bar, see the [bar names guide](/guides/bar-names), and for the morning trade, [café names](/guides/cafe-names). We also have lists of [Italian restaurant names](/guides/italian-restaurant-names) and [Chinese restaurant names](/guides/chinese-restaurant-names), and name ideas written in Spanish in our [Spanish list of restaurant names](/blog/nombres-para-restaurantes).

---

## Checks before you commit

Run every check on your final three names.

### 1. Trademarks

Search for identical and similar names. Trademark offices use the Nice classification: class 43 covers restaurant services, and class 30 covers goods such as tortillas and sauces, which matters if you ever sell your salsa in jars.

| Market | Where to search |
|---|---|
| USA | USPTO trademark search |
| Mexico | IMPI, the Mexican Institute of Industrial Property |
| European Union | EUIPO eSearch plus for EU trade marks, and TMview for national marks across many offices |
| Spain | OEPM |
| Portugal | INPI Portugal |
| France | INPI France |
| Italy | UIBM |
| Turkey | TÜRKPATENT |
| United Kingdom | UK IPO trade mark search |

**Search the translation too.** Under the doctrine of foreign equivalents, USPTO examiners may translate a foreign word into English to compare it with existing marks, when the language is familiar to an appreciable share of American consumers. The examples in the USPTO's examination manual include Spanish phrases such as "Buenos Días" and "El Sol". So search "The Last Round" as well as "La Última Ronda".

**The generic part doesn't count.** The USPTO explains that generic terms, the everyday names for what you sell, can't be registered. "Taquería" or "cantina" won't set you apart; the rest of the name has to do that.

A trademark lawyer can tell you how close is too close before you spend money on signage.

### 2. Business register

In the US, search your state's business entity records and check whether you need a DBA ("doing business as") filing. The SBA notes that registering a DBA doesn't give legal protection by itself. Elsewhere, check the national company register.

### 3. Domain

Most people type web addresses without accents or the ñ, so "Doña Cata" becomes donacata and "Taquería" becomes taqueria. Check that the result still reads well and doesn't spell something you didn't intend.

### 4. Social handles

Search Instagram, TikTok and Facebook for the handle. If the exact name is taken, adding your city or "tacos" is fine, as long as the handle stays easy to type.

### 5. Google Maps

Search the name in your city and the next towns over. Google's Business Profile guidelines say the name on your listing must match your real-world name as used on your storefront, without extra keywords. If you want "Taquería" in the listing, it has to be part of the name on the sign.

### 6. Pronunciation

Words such as *tlayuda*, *tejolote* or *molcajete* belong to the cuisine, but some guests won't know how to say them. That's fine on a menu. On the sign, the name has to be one people can repeat to a friend.

### 7. The sign test

Look at the name from across the street, on a takeaway bag and as a 100-pixel avatar. Long names and thin script fonts fail all three.

---

## How Menumigo fits

Once the name is chosen, the menu is where guests read it next.

- Menumigo is a free digital menu with a QR code. Guests scan it at the table or the counter and read the menu on their phone.
- The free plan covers 1 venue, unlimited dishes, one menu QR code, 2 menu languages, 5 AI menu imports and 10 AI translations a month, and all 14 EU allergen tags. It needs no card.
- Menus can be translated by AI into 21 languages, so a taquería can publish its menu in Spanish and English on the free plan. Our [menu translation guide](/guides/menu-translation) covers which dish names to keep in Spanish and how to check a translation.
- Moles often contain nuts or sesame seeds, and cheese and crema are milk. All three are among the 14 allergens you can tag on each dish.
- Pro costs €19 a month or €180 a year. See [pricing](/pricing).
- Menumigo is browse-only. It takes no orders or payments, so guests still order from your staff or at the counter.

See how it works for a [Mexican restaurant](/digital-menu/mexican-restaurant), or [create your menu free](/).

## FAQ

### What is a good name for a Mexican restaurant?

A good Mexican restaurant name is one to three words, easy to say for guests who do and don't speak Spanish, and points at what you cook. It should also be free as a trademark, business name, domain and social handle where you trade. Examples from this list: Comal y Brasa for a tortilla-led kitchen, Taquería El Trompo de Oro for al pastor, and Fonda Siete Cazuelas for home cooking.

### How do I come up with a unique Mexican restaurant name?

Write your concept in one line, list 20 to 30 words linked to it (kitchen tools, corn, your region, a family name, your street), and combine them with formulas such as "tool y fire word", "Fonda + doña + first name" or "number + object". Then search trademark registers, the business register, domains, handles and Google Maps to see whether anyone nearby already uses it.

### Should a Mexican restaurant name be in Spanish?

It doesn't have to be. A Spanish name suits a taquería, fonda or regional kitchen, but it should be grammatically right and easy for your guests to say. Tex-Mex is a regional American cuisine with its own dishes, so an English name often suits it.

### Can I use "tequila" or "mezcal" in my restaurant's name?

Be careful. Both are Mexican appellations of origin, and the EU registered Tequila as a geographical indication in 2019. The EU Court of Justice has also ruled that protected names are protected against use for services, in a case about tapas bars, so ask a trademark lawyer before you build a name on either word.

### What are some funny Mexican restaurant names?

Puns on the food work best: Guac Star, Salsa Verdict, Masa Appeal, Elote of Love and Queso Closed are on the list above. Puns are often reused, so check that nobody near you trades under the one you like, and keep the joke on the food rather than on stereotypes.

### What is the difference between a taquería, a fonda and a cantina?

A taquería is a taco shop. The Diccionario del español de México describes a fonda as a modest restaurant with low prices, and a cantina as a place that serves alcoholic drinks and some food. Pick the word that matches your room, because guests read it as a promise.

### How do I check if a Mexican restaurant name is already taken?

Search the USPTO in the US, EUIPO and TMview in the EU, and your national trademark office (IMPI in Mexico, OEPM in Spain) for similar names in class 43, restaurant services. Then check your state or national business register, domain availability, Instagram and TikTok handles, and Google Maps in your area.

## Sources

- El Colegio de México, Diccionario del español de México: comal. https://dem.colmex.mx/Ver/comal
- El Colegio de México, Diccionario del español de México: molcajete. https://dem.colmex.mx/Ver/molcajete
- El Colegio de México, Diccionario del español de México: metate. https://dem.colmex.mx/Ver/metate
- El Colegio de México, Diccionario del español de México: nixtamal. https://dem.colmex.mx/Ver/nixtamal
- El Colegio de México, Diccionario del español de México: milpa. https://dem.colmex.mx/Ver/milpa
- El Colegio de México, Diccionario del español de México: fonda. https://dem.colmex.mx/Ver/fonda
- El Colegio de México, Diccionario del español de México: comida (comida corrida). https://dem.colmex.mx/Ver/comida%20corrida
- El Colegio de México, Diccionario del español de México: sazón. https://dem.colmex.mx/Ver/saz%C3%B3n
- El Colegio de México, Diccionario del español de México: sobremesa. https://dem.colmex.mx/Ver/sobremesa
- El Colegio de México, Diccionario del español de México: cantina. https://dem.colmex.mx/Ver/cantina
- El Colegio de México, Diccionario del español de México: chela. https://dem.colmex.mx/Ver/chela
- El Colegio de México, Diccionario del español de México: tianguis. https://dem.colmex.mx/Ver/tianguis
- El Colegio de México, Diccionario del español de México: banqueta. https://dem.colmex.mx/Ver/banqueta
- El Colegio de México, Diccionario del español de México: torta. https://dem.colmex.mx/Ver/torta
- El Colegio de México, Diccionario del español de México: don. https://dem.colmex.mx/Ver/don
- Wikipedia, Al pastor (trompo; origin in Puebla and Mexico City). https://en.wikipedia.org/wiki/Al_pastor
- Wikipedia, Mole (sauce) (mole poblano ingredients; Oaxaca, "the land of the seven moles"). https://en.wikipedia.org/wiki/Mole_(sauce)
- Wikipedia, Flour tortilla (a staple of the northern Mexican states). https://en.wikipedia.org/wiki/Flour_tortilla
- Wikipedia, Tlayuda. https://en.wikipedia.org/wiki/Tlayuda
- Wikipedia, Cochinita pibil. https://en.wikipedia.org/wiki/Cochinita_pibil
- Wikipedia, Birria. https://en.wikipedia.org/wiki/Birria
- Wikipedia, Torta ahogada. https://en.wikipedia.org/wiki/Torta_ahogada
- Wikipedia, Café de olla. https://en.wikipedia.org/wiki/Caf%C3%A9_de_olla
- Wikipedia, Tex-Mex cuisine. https://en.wikipedia.org/wiki/Tex-Mex_cuisine
- Wikipedia, Spanish omelette. https://en.wikipedia.org/wiki/Spanish_omelette
- Wikipedia, Horchata. https://en.wikipedia.org/wiki/Horchata
- Wiktionary, masa madre. https://en.wiktionary.org/wiki/masa_madre
- Wikipedia, Mezcal (appellation of origin since 1994). https://en.wikipedia.org/wiki/Mezcal
- Secretaría de Relaciones Exteriores (Mexico), Protection of Tequila. https://portales.sre.gob.mx/globalmx/en/economic-relations/protection-of-tequila
- Court of Justice of the European Union, press release on Case C-783/19 (Champanillo), 9 September 2021. https://curia.europa.eu/jcms/upload/docs/application/pdf/2021-09/cp210154en.pdf
- USPTO, Trademark Manual of Examining Procedure §1207.01(b)(vi), doctrine of foreign equivalents (October 2017 edition, via BitLaw). https://www.bitlaw.com/source/tmep/1207_01_b_vi.html
- USPTO, Strong trademarks (generic and descriptive terms). https://www.uspto.gov/trademarks/basics/strong-trademarks
- USPTO, trademark search. https://www.uspto.gov/trademarks/search
- IMPI, Instituto Mexicano de la Propiedad Industrial. https://www.gob.mx/impi
- EUIPO, eSearch plus trade mark database. https://euipo.europa.eu/eSearch/
- TMview, trade mark search across participating offices. https://www.tmdn.org/tmview/
- UK IPO, search for a trade mark. https://www.gov.uk/search-for-trademark
- WIPO, Nice Classification, class 43. https://nclpub.wipo.int/enfr/?class_number=43&lang=en&menulang=en&mode=flat&explanatory_notes=show
- WIPO, Nice Classification, class 30. https://nclpub.wipo.int/enfr/?class_number=30&lang=en&menulang=en&mode=flat&explanatory_notes=show
- U.S. Small Business Administration, Choose your business name. https://www.sba.gov/business-guide/launch-your-business/choose-your-business-name
- Google Business Profile, guidelines for representing your business. https://support.google.com/business/answer/3038177

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